3 — Setting. This may include location, time, or era, but it should also include how things look, smell, taste, feel, and sound. Thoroughly research details about your setting, but remember this is the seasoning, not the main course. The main course is the story itself. But, beware. AddThis. "The Highwayman" by Alfred Noyes is a classic favorite-a poem that tells a good story with powerful imagery and a rhythmic cadence reminiscent of horses' hooves. The story tells of the highwayman's visit to see the beautiful Bess at the old inn (probably the Spaniard's Inn on Hampstead Heath) and of the terrible fate they both meet.